Hey Stylish! Find your next prized possession

Shirts reimagined.
The Knight & Bond way.

Over the past 5 years, after having carved out a niche in the premium men’s handcrafted shoes with over 30,000 patrons, we at K&B have always wondered – what’s next? What is it that our customers want?

How do we create another category-defining product?

Shirts it is…

And last year, we embarked on our quest to raise the bar in style, fit, comfort and quality. We have created these shirts with passion and harnessed big data and analytics to bring you the winning combination in style, comfort and color.

How did we crack the code of “Shirts”?

Over the years, Elitify has brought you a global taste of style and fashion with our international labels across every premium and luxury wardrobe choice that a trend-savvy Indian customer makes.

We are just doing what we are best at: create a world-class product and an experience to last. And this is not the outcome of a hunch; we have spoken to hundreds of our customers to understand what they were missing when it came to Shirts.

This collection of shirts is a gift from our inspired fans to themselves, and to the world. We truly believe that creating a product based on our target audience preferences will create a unique consumer connect and enhanced brand experience.

The Bond Fit, really?

Your K&B team traveled across India to talk to designers who are creating amazing apparels to suit individual needs, we worked with local tailor shops to understand the nuances of fit that we go through every day while buying a pre-stitched shirt.

Combining our learnings, we created a distinct fit and three style patterns that aim to solve every ask and surpass every expectation from a shirt... creating a world of simplified yet distinctively modern statements.

The Casuals

This range embodies the Bond fit while being breezy in style and construction. Light pallets, favorite checks and distinct Dobbie’s will enhance your wardrobe and hit the right spot when you need to flaunt a little over the top attitude with ease, in style.

The Casuals

This range embodies the Bond fit while being breezy in style and construction. Light pallets, favorite checks and distinct Dobbie’s will enhance your wardrobe and hit the right spot when you need to flaunt a little over the top attitude with ease, in style.

What goes in a K&B Shirt:

There is no secret sauce here, just the best of things available to make a great shirt:

• No blends, 100% Cotton. More than half of the collection that is made with exquisite Egyptian Giza cotton, the gold class of cotton, that sets the benchmark in comfort & style...

• Our shirt making process is all natural, no dyes, chemical waste, or water wastage. Strike one for a sustainable future.

• Purposefully Hand made with a keen awareness of enabling social sustainability and responsible manufacturing, always.